PLQ Directory

PLQ wanted to refresh its wall visual of its mall directory. We proposed “START YOUR GOURMET JOURNEY AT PLQ PARKSIDE” transforming the PLQ precinct into a vibrant Monopoly map. The visual guides audience the path from the mall to Parkside, where a plethora of tantalizing F&B options. The use of Monopoly format with the whole PLQ precinct illustrated into the board, adds a sense of familiarity and fun, taking into consideration for the mall to easily update and replace the F&B information and images in the form of monopoly cards. The visual combines creativity, interactivity, and aesthetic appeal, creating a memorable and engaging visual representation that capture the essence of the concept.

Completed during my time at POPPERASIA

Executed Wall Prints

Initial Pitch Concepts

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