Credits:
Art Director - Kessly Tay
3D Designer - Daryl Tan
Art Director - Kessly Tay
3D Designer - Daryl Tan
Completed during my time at POPPERASIA
Bugis Night Lights Campaign
For this year Bugis Town Campaign, the team was looking into more vapour wave, 'Neon Arcade' direction. The “Neon Arcade” concept transforms Bugis into an immersive gamified virtual claw machine, blending retro gaming and modern city lights to bring out Bugis’ energetic and fun activities. Inspired by retro wave and arcade vibes, the design in striking blue and pink hues evokes nostalgia and excitement. Visitors can "claw" through various zones, engaging in arcade-themed activities to win rewards and enhancing foot traffic and engagement.
