Pokka Fruit garden is a virtual world where users can interact and learn the ingredients behind Pokka juices. The exterior of the Pokka Garden showcased the brand’s innovation with a floating dome above a Japanese-themed garden. Inside, users embarked on gamified product education quests such as harvesting vitamins from fruits and filling bottles with POKKA juice goodness. Completion gave participants the satisfaction of instant gratification through exclusive rewards such as vouchers and more. These quests were supported by other interactive elements such as fun facts and customisable avatars. Our O2O approach thrived with the offline sampling roadshow. Through redeemable custom tote bags and exclusive badges, it brought the virtual experience to life and generated offline sales while elevating brand involvement.
