Super Adventures @ Bugis Town

Bugis wanted to feature a gamified experience for this year Bugis Town Campaign. The objective was to drive traffic to Bugis Town along the same week of the Singapore Night Fest, where a gigantic flower structure was sprouting from one of the buildings. With a minimum spend at Bugis Town, Shoppers get to try their luck at this gigantic gacha machine to win exciting prizes and shopping vouchers. Hence, I came out with Mario inspired concept to capture shopper's attention to this campaign. Swivel your way through a thrilling adventure at Bugis Town, as virtual meets reality, transporting shoppers to a world of gamified ‘missions’ and get rewarded as they complete each task. Explore Bugis Town through this immersive journey of fun games and wonder.