CQ Decode Wall Visual
The objective of this project was to maintain awareness and foot traffic for unaffected tenants during the renovation of Clarke Quay (CQ). The CQ Decode campaign sought to achieve this by creating an interactive hoarding wall, leveraging on QR codes. Capin, the campaign mascot, guided participants through a thrilling mission to decode a wall adorned with 100+ QR codes, each revealing a piece of information about CQ. Across three months, visitors were invited to scan QR codes on the Joy Wall to access a dedicated campaign site, providing insights into CQ's rich heritage and what CQ has to offer. Participants had the chance to win daily prizes like eCapitaVouchers to encourage spending at this Capitaland mall.
