Credits:
Creative Director - Kelvin Ng
Art Director - Kessly Tay
Account/Marketing - Kyleen Ng
3D Designer - Daryl Tan
Art Director - Kessly Tay
Account/Marketing - Kyleen Ng
3D Designer - Daryl Tan
Completed during my time at POPPERASIA
Poplab x Pokka Wunderground
Popper's digital division, Poplab, partnered with POKKA on their coffee range to bring a creative twist to their interaction with shoppers during our collab campaign at Wunderground by Invade. For the activation, we developed an O2O experience surrounding the idea of Gachabot 'Hacking' into the Wunderground event to allow you to win vouchers and exciting rewards, at the same time promoting POKKA drinks. For the activation, we developed an O2O experience surrounding the idea of Gachabot 'Hacking' into the Wunderground event to allow you to win vouchers and exciting rewards, at the same time promoting Pokka's drinks. Through the campaign microsite, event attendees can: Enter the “hacked” edition of the Wunderground event experience on their mobile devices.Hunt for hidden AR markers around Wunderground and win tokens. Gacha & Win : Consumers to try their luck with the number of tokens to win exciting giveaways.
