Pandamon - Food Panda Social Marketing

On riding the ‘Pokemon Go’ craze when it was first released, Foodpanda wanted to tap on this trend for their social media marketing that month. I was tasked to produce their ‘Pandamon’ characters and social media posts. The Pandamon Series, was inspired by the Pokemon series of character evolution, specifically – fire, water, grass. The base character still remains a the original Food-Panda, but having different powers. Teasers were made to hint the various iconic parts of Singapore where these Pandamon would appear. Subsquently, videos that mimic the Pokemon battles were released to gain traction on social media, were one get to guess the winner of each round and win Foodpanda vouchers.