Jem Directory Key Visual

"Through the Looking Glass: Discover the Wonders of JEM" is a mall directory signage to encourage shoppers to check out the new digital directories across the mall and now available on their mobile. The concept is inspired by 'Alice in Wonderland' where the protagonist peers through the looking glass as she explores wonderland. We use this concept to reflect how shoppers and now navigate through JEM’s directory and explore the wonders it brings. We use sophisticated 3D elements are incorporated into the KV. These elements highlight the shopping’s elements such as café, groceries, and lifestyle shopping. The visual concept aims to entice shoppers to delve into the wonders of JEM.

Credits:
Art Director - Kessly Tay
3D Designer - Daryl Tan

Completed during my time at POPPERASIA

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